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About Amelia Birrell


Founder, Trainer & Behaviourist - Pawfectly Trained London


With an enduring passion for dogs and a profound understanding of the way they enrich our lives, I founded Pawfectly Trained London to redefine what it means to live in harmony with your dog. My philosophy is simple yet powerful: every dog is unique, and lasting transformation comes from understanding, not correction.


My own dogs have been my greatest teachers. They’re far from perfect and that’s exactly what led me here. Through patience, learning, and trust, I discovered that true progress isn’t about perfection; it’s about connection. Today, I use that same insight to help others build calm, confident, and fulfilling relationships with their dogs.



I am currently finishing my Level 6 Diploma in Clinical Canine Behaviour Training through the Canine Behaviour College - the only Ofqual-regulated qualification of its kind worldwide. This elite programme provides advanced scientific and practical expertise, allowing me to design bespoke, results-driven training and behaviour plans for dogs of every breed, background, and temperament.


In addition, I hold recognised certifications in Dog and Puppy Training from IMDT and Victoria Stilwell’s Academy. My approach is rooted in force-free, positive reinforcement methods that foster trust, confidence, and long-term success. I continuously invest in ongoing education to ensure my clients benefit from the most current, evidence-based strategies in modern dog behaviour.


When you work with Pawfectly Trained London, you work directly with me, your personal trainer, guide, and partner throughout your dog’s journey. For select additional services, such as dog walking, I collaborate with a small, trusted team who are all fully insured and DBS-checked.


At Pawfectly Trained London, no two plans are ever the same because no two dogs are. Each programme is meticulously designed to suit your dog’s individual needs and your lifestyle, ensuring a tailored, luxury experience that delivers lasting, life-changing results.


I am based in South East London; Blackheath, Greenwich, Lewisham, Charlton, Hither Green and deptford.. If you can't get to these areas then I can offer virtual sessions or we can discuss travel costs. 


📩 Email: hello@pawfectlytrainedlondon.com

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Why Use Amelia Birrell SipCAD (Cainine) 


  • Behaviourist AND Trainer
  • Training towards a Level 6 SipCAD (Cainine)
  • Fully Insured
  • Kind, Effective Methods
  • Claim Fees on Pet Insurance
  • Techniques Anyone can Do
  • Individual Programmes
  • Proud to be a Force-Free practice


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